Product placement in the movies and on TV has been with us from the early days. It used to be extremely overt and in your face. Much like phishing attacks, product placement has grown more covert. It’s still exists but is subtler by implanting itself in our subconscious and is cleverly woven into story lines and subplots without us knowing it’s there. Our subconscious is exactly where cyber criminals often set their phishing trap.
I have three Alexa’s and tend to buy everything I possibly can from Amazon. You name it I’ve bought it! So getting ‘order’ and ‘delivery’ notification emails from the big A are a daily norm in my inbox. I would bet that for most of you, it is the same. In the last week, I had two Amazon packages ‘delivered’ that didn’t actually make it inside my house - I have since installed a video doorbell and I’m ready to catch whoever has been stealing my pork rub and vintage GI Joe’s!